Selling Snow to Eskimos - The art of generating need.

"Innovative, entertaining and insightful. If you're in sales this is a must read. If you're not, read it anyway." MARC REKLAU - Best Selling Author '30 Days - Change your habits, Change your life.'

Whether you work in sales or not, you’ve heard the phrase, ‘…sell snow to an eskimo’. It’s the wildly arrogant promotion of one’s ability to achieve the seemingly impossible, or reference to someone so good at selling it may involve black magic! It’s not supposed to be taken literally.

But what if it was…

The ‘Coach’ is waiting in line at the immigration desk of a London airport when he overhears a smartly dressed salesperson boast, “I can sell snow to the eskimos.” It’s just the sort of experiment the Coach has been looking for. He offers Frankie a once in a lifetime opportunity to put his claim to the test. Travel with the Coach to Iqaluit, the largest city of the Nunavut territory in Canada, learn his unique sales method, and attempt to do what many claim but none have proven – ‘sell snow to an eskimo’.

Their journey to Iqaluit will expose Frankie to ‘real world’ sales techniques, practical tools for generating need, the psychology of how people buy, fascinating new cultures, frostbite, and moose fat ice-cream. It won’t just change how Frankie sees selling, it’ll change how Frankie sees himself.

Even if you’re not in sales, you still sell. Whether you’re a parent, partner, or professional; using proven techniques to understand others and motivate them to change is crucial in achieving your goals. If you want to learn how to generate need, build trust, improve your communication style, and frame your ideas to have maximum impact on those around you then this book holds the secrets.

Available in eBook, AudioBook, Print and Kindle Unlimited from 2nd April 2022

Best enjoyed with Akutaq and Labrador Tea!